Melissa Anelli, CEO of Mischief Management, adds: “Barbie has always empowered fans to dream big and express themselves ...

This doll's release comes at a perfect time, given Wednesday was just renewed for season three Wednesday (July 23). Wednesday ...

I've been actively hunting for new Hot Wheels cars this month, and I figured I might as well set them loose for a proper ...

An Edwardsville teen is getting inspired by Mattel's new Barbie, who has diabetes. She started a GoFundMe to get the dolls to hospitals.

Other corporate titans have courted Trump — and then fallen out of favor. Apple ( AAPL) CEO Tim Cook, once considered Trump's ...

Before SharkNinja, Cho was head of global advertising, planning and media at sneaker firm Reebok. While there, she led ...

Mattel is set to take center stage. President of Mattel Studios and Chief Content Officer Robbie Brenner and Chief Franchise ...

Mattel, Universal and Illumination will team up to bring Barbie back to the big screen — this time, in an animated project.

Experiential event leader Mischief Management and leading global toy and family entertainment company Mattel, Inc. are thrilled to announce Barbie™ Dream ...

Polly Pocket trades the toy aisle for the catwalk in a playful capsule by GCDS that turns nostalgia into high fashion.

The expensive deals come with white-glove coaching, and are helping brands build AI into their marketing and customer ...

U.S. retailers are sweating a different season. It’s less than 22 weeks before Christmas, and American businesses that make ...