CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves are getting a makeover courtesy of comedian John Oliver. The "Last Week Tonight" host issued a pitch to ...

According to police, 25-year-old John Melendez, of Millville, NJ, has been arrested and charged with aggravated assault on an ...

This article was originally published on www.si.com as John Oliver Unveils Unusual New Identity for Tigers' Minor League Team ...