In the summer of 1991, a scuba diver named George Moon was combing the depths of Lake Pleasant in Erie County, Pa. When he ...

CLEVELAND, Ohio — Minor league baseball has always been the laboratory for sports marketing creativity, but the Erie Sea ...

Tonight with John Oliver" introduced the Erie Moon Mammoths as a promotion for the SeaWolves on June 29. With the new name ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as ...

The Erie SeaWolves, the Detroit Tigers' Double-A affiliate, will play four games as the Moon Mammoths after being selected in ...

The Erie Moon Mammoths (also known as the Erie SeaWolves) are the product of a rebrand promotion from the "Last Week Tonight ...

Comedian John Oliver offered to rebrand a minor league baseball team, with the Erie SeaWolves being selected. The new logo features a purple mammoth in a space helmet, and the team will debut the ...

The Erie SeaWolves are receiving a new name -- at least for certain games later this season. The team is being rebranded as ...