Coco Gauff's line with New Balance continues to expand.

By signing Cooper Flagg, Shohei Ohtani, Coco Gauff and other young superstars, the 119-year-old sneaker and apparel brand is ...

Charlotte Lee is a veteran designer behind some of New Balance’s best sneakers, and she’s onto another sold-out success with ...

Engulfed in different shades of gray, the collaborative take on the new NB silhouette comes elevated with textured pony hair ...

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

Los Angeles Clippers star forward Kawhi Leonard has several New Balance 480 V2s on the horizon, which he previewed last month ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin ...

The 204L uniquely combines the slim structure of ’70s running shoes with tech-inspired textures from the 2000s ...

If you want to spend ten dollars more and up your colorway game, you can grab the 574 in Infield ‘Clay/Sea Salt’ (Style #: ...

Footwear brand New Balance has followed Adidas in developing 3D-printed midsoles that could be customised to suit the ...

Universal Design Studio and Map Project Office have overhauled the New Balance flagship store on London's Oxford Street, ...