As these shifts take place, the media industry is about to go through a major test: how many people are willing to pay for a ...

Dana White seems to have already backtracked on the idea that the UFC’s pay-per-view model is finished, just hours after it ...

Hours after Paramount and UFC announced a billion-dollar rights deal, Dana White said he had yet to hear from his friend, ...

TEXAS LONGHORNS AND THE REST OF THE PRESEASON AP TOP 25. The eyes of Texas -- and the AP poll voters -- are upon them: The ...

Paramount and UFC have announced a billion-dollar rights deal, marking a significant shift for the fight company.