Does programmatic feel like it’s gotten more confusing? It’s not just you. Plus, Bing might not be as big a punchline as we ...

The Trade Desk’s (TTD) take rate has been one of the most sensitive topics in programmatic advertising for the past decade.

Search back and remember. I know it feels like a million years, but it’s actually just been a couple of weeks since US ...

The DOJ is proposing that Google should give rival ad exchanges and ad servers real-time access to bidding data from AdX ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now ...

Larger holding companies and black box AI platforms must recognize that their opaque practices are no longer sustainable.

The dramatic art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the ...

Ad-supported television made up 72% of all TV viewing in the first quarter of 2025, according to Nielsen’s newly announced Ad ...

Roku acquired subscription streaming service Frndly TV for $185M and reported Q1 revenue over $1 billion. But its Q2 outlook ...

The art-filled lobby of Miami’s Hotel Fontainebleau was overtaken by the trappings of ad tech this week for the third-annual ...

Most sell-side curation deals appear in line with typical SSP take rates and resemble how publishers have long done business ...

Call Yahoo one of the converted. On Monday, Yahoo DSP launched a new Conversions API (CAPI) product, following in the ...