At App Promotion Summit London 2025, fintech marketers gathered to explore the delicate balancing act between growth, regulation, and retention. In a high-stakes vertical where every download comes ...

Marketing sits at the heart of mobile app growth. It drives discovery, powers engagement, and converts users into revenue. But the complexity of the ...

Social apps made up around 10% of all app downloads in 2024, making them one of the most popular app categories. TikTok, Instagram, WhatsApp, and Facebook ...

This guide will cover everything from being a lead generation affiliate, how you stand to benefit from getting involved, and how to choose the best lead generation affiliate programs. Lead generation ...

This guide will cover everything from being a social media affiliate, how you stand to benefit from getting involved, and how to choose the best social media affiliate programs. Social media affiliate ...

This guide will cover everything from being an entertainment affiliate, how you stand to benefit from getting involved and how to choose the best entertainment affiliate networks. Entertainment ...

This section hosts the affiliate networks that support the most popular among publishers commission type – CPM (stands for Cost Per Mile / thousand views). This is the most appealing compensation ...

David is a freelance writer and event host. He launched Mobile Marketing Magazine in November 2005 and edited it for 18 years before returning to a freelance career in December 2023. He was also the ...

Shumel has been working in app marketing since 2015, starting out agency-side at Fetch and later at M+C Saatchi Performance. He went on to found his first startup, Appsumer, which focused on solving ...

A comprehensive look at the 2025 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Is your MarTech stack helping your app grow or holding it back? Many businesses are unknowingly wasting budget, missing key conversion opportunities, and falling behind competitors because their ...