From in-housing to automation, its WAVES push forces marketers and creative shops to rethink their value in an AI-first ...

At a bustling vegetable market, a man pays for his groceries using BHIM. The vendor, in a quiet gesture of reverence, taps the phone to her forehead—a traditional Indian way of honouring money. It’s a ...

Brands that get the human-AI bot balance right will are better poised to address consumer issues faster and earn lasting trust, says HAWK Gozoop Group's COO.

Hindustan Unilever Ltd and Honasa Consumer Ltd, which owns Mamaearth, have reached a resolution in their legal dispute over rival sunscreen advertisements following proceedings in the Delhi High Court ...

Influencers are the new-age brand ambassadors. With millions of followers, hyper-personalised content, and loyal communities, they offer brands a shortcut to attention. But like all powerful tools, ...

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For years, IPL advertising was simple: buy a spot, go big, and hope eyeballs translated to buzz. The glitz of stadium branding and the dopamine hit of a primetime TVC during a key over were considered ...

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The Cannes Lions has announced its Jury list comprising global industry leaders selected to award creative work and define the benchmarks at the Cannes Lions International Festival of Creativity, 2025 ...

The global adtech player VDO.AI has launched cricket-themed ad formats that promise to deliver up to 3x consumer engagement for the IPL-themed campaigns for brands. As the IPL momentum mounts, VDO.AI ...

Meta hosted the Meta Marketing Summit – Agency Edition in India on April 22, 2025 at Gurugram and Mumbai. During the summit, attended by agencies of all sizes, the social media giant it discussed how ...

As brands chase fandom gold, the event is crafting a careful expansion playbook—scaling big while protecting the authenticity ...