With the rise of omnichannel strategies, attention has become a key metric to evaluate media effectiveness. The white paper ...

As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players ...

This unlocks a smarter, scalable way to plan and activate audience-first podcast campaigns without relying on personal ...

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, have ...

Blis, the leading provider of advertising solutions that drive real-world outcomes, today (12th June, 2025) announced the ...

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are ...

Omnichannel advertising platform Azerion has promoted Dean Nagib to UK country manager.

Multilocal, a global technology company and pioneer in audience curation, has announced a strategic investment in ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

Enrich first-party data to avoid fragmentation: Many brands are investing in first-party data strategies. But in APAC, ...

In today’s Digest, we discuss media giants grappling with costs, the UK government considering social media time limits for ...

Leading ad tech company Adnami has announced the appointment of Stevie Antonioni as its new managing director, UK. The hire ...