Brands risk alienating or misrepresenting both younger and older cohorts in their media and marketing strategies.

Beyond Yoga's Katie Babineau brings lessons from Apple and Snap to rethink marketing, measurement and new categories.

If the NFL is to have 10% ownership of ESPN, does that mean the ESPN universe of content platforms will have to increase the ...

The American Advertising Federation (AAF) has announced seven new inductees into its AAF Advertising Hall of Achievement, ...

Columbia Sportswear is launching its first major brand platform in a decade — and its gone rogue. "Engineer ed for Whatever," ...

Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity's ...

While the company's upfront grew to a record number of clients participating in buying upfront deals, dollar volume was virtually the same as a year ago. Major gains were made for its ViX brand ...

For its most recent quarterly period, Disney+ and Hulu posted a 2.6 million rise in subscribers to 183 million, a bit softer than some analysts expected.

As CEO of youth branding ecosystem SuperAwesome, O'Loughlin is on the front lines of the AI battle to win the hearts and minds -- and build intimate relationships -- with child users.

Considering the relationship-building chatbot models being made available to younger consumers, there could be unprecedented ...

The latest audio collaboration between the two companies effectively gives advertisers and agencies the ability to plan ...

The growing price gap between ad-free and ad-supported plans is a catalyst for increased adoption of ad tiers.