The Incorporated Society of British Advertisers (ISBA) has appointed Simon Michaelides as its next director general, ...

The tool, called Price Check, provides users with a pricing study using standardised questions, which is generated using AI.

Audience measurement and analytics firm Nielsen has had its contract extended until 2029 for measuring television viewers in ...

The tool, called Creative Data Feed API, will allow users to access what AI-generated advertisements drive emotional ...