By transporting five regional creators to Singapore’s Resorts World Sentosa and capturing their experiences through ...

From quirky copy to nostalgic nods, brands lit up social media to celebrate RCB’s historic IPL win after 17 long years. This ...

Experts speak on how brand tonality is shifting from authoritative to chattier and more relatable on social media. What’s ...

This edition explores the challenges women continue to face in advertising and marketing, from negotiating likability and ...

As part of the upgrade, ChatGPT can now connect to Dropbox, Google Drive, Box, OneDrive, and SharePoint. This allows users to ...

The new ad unit features a split design, one section of the ad displays a static brand image, while the other allows users to ...

The platform is also developing ways to personalise ads in real time, showing different versions to different users based on ...

Forsaking a traditional playbook, the marketing for Housefull 5 hinges on two audacious bets. It released the whodunit with ...

Women directors in Indian advertising often enter the field through varied, unconventional paths, shaped by access, ...

Shikha Gupta, an independent Creative Director, on the behind-the-scenes of SleepyCat’s Slap Facial campaign and why clients ...

The expanded product offering includes enhancements to Value Optimisation, Incremental Attribution, and Value Rules.

The deal marks Meta’s first direct partnership with a nuclear facility and aligns with its efforts among tech companies to ...