World Lacrosse has tasked 54, the sports and entertainment agency, with developing and helping commercialise a new series for ...

Hot on the heels of agreeing a new sponsorship with Major League Soccer (MLS), Corpay has added Real Madrid to its roster.

LFP Media, the commercial arm of the French Professional Football League (LFP), has issued an invitation to tender which ...

Henley Royal Regatta (HRR), one the world’s most prestigious rowing events, has appointed the UK-based Mongoose agency to ...

Major League Baseball’s New York Mets has looked outside of the sport but stayed within the state for its new president of ...

PSG’s demolition of Inter in the Uefa Champions League final attracted a strong audience in France but failed to deliver ...

Experienced European football executive Damien Comolli has been named general manager of Juventus as the Serie A club ...

Putting a name on a stadium is not what it used to be. Sponsors are seeking opportunities for integrated fan engagement, digital activations, community outreach and alignment with key business goals.

The Professional Darts Corporation (PDC) and Matchroom Sport have made a breakthrough in the US market in a deal with NBC ...

Social media platform Pinterest has made its first entry into sport sponsorship with Women’s National Basketball Association ...

A US consortium involving the San Francisco 49ers’ investment arm has completed a deal to buy a 51-per-cent stake in Scottish ...

As it celebrates its 25th birthday, Euroleague Basketball finds itself, temporarily at least, in defensive mode. With a ...