In the second of a summer mini-series, we ask marketing’s biggest bookworms for beach read recommendations that don’t suck.

Mastercard is leaning deeper into experiential campaigns with its latest initiative, a partnership with the Jonas Brothers that blends music fandom, emotional storytelling and fundraising for cancer ...

The FMCG giant’s plan to spend half of its annual ad budget on influencers had a ripple effect on the industry. Here’s what ...

Bold ideas are everywhere, but for many marketers, the biggest challenge is execution. That might be about to change.

Expert anthropologists Abigail Posner and Tom Maschio have observed a new aesthetic of influence inspired by the growing ...

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

Jet2holidays can now be added to a list of brands (think Jaguar, KFC, Ryanair) with marketing that’s grabbed our attention in ...

It’s been nearly two weeks since Astronomer’s chief executive officer Andy Byron appeared on the kiss cam, embracing Kristin ...

What’s it like to run a bespoke in-house operating system? Locaria’s Hannes Ben and Code and Theory’s Michael Treff share ...

The streamer’s ‘Dive-in Theater’ activation reimagines poolside movie nights as cinematic throwbacks.

A Jet2 ad is now the sound of the summer. System1’s Andrew Tindall believes this is just our latest reminder that jingles ...

As England gears up to meet Spain in the final, here’s a roundup of the most memorable ads from the lively tournament, ...