Advertising has two main jobs to do: reaching all potential category buyers with “Showmanship” and engaging in-market customers with “Salesmanship”. In a recent webinar with Sir John Hegarty – the ...

Carling Black Label, a beer brand owned by AB InBev, revitalised local soccer enthusiasm and drove brand growth in South Africa with its "Fak'Ugesi" campaign, aimed at reigniting fan passion.

Campaigns with a 50:50 split between brand and performance deliver the strongest effect on both short- and long-term business metrics. For shorter campaigns (1-4 weeks), the effects observed were, on ...

Fanta, a soft drink brand, aimed to expand its brand recognition and consumption in Latin America by leveraging Halloween to promote its diverse product portfolio through an engaging campaign. Close ...

Avon, a beauty brand, aimed to reconnect with Brazilian consumers and reposition itself in the beauty market through the launch of its Power Stay makeup line. Avon is a beauty brand that everyone ...

PedidosYa, a food delivery brand, aimed to deepen its connection with consumers in Argentina by becoming a beloved brand through its sponsorship of the men's National Football team during the Copa ...

The key to success is to move from a fragmented approach to a unified go-to-market model that presents a coherent, consistent experience to buying groups from brand to demand, no matter where they are ...

Examines the many strands of diversity and the reasons why brands should continue to lean into DEI efforts in an increasingly diverse world. The conversation surrounding Diversity, Equity, and ...

Chinese retail giant Temu – a major advertiser on Meta and Google – is cutting back on ad spend in the United States because of punishing tariffs on Chinese exports, resulting in a nosedive in the app ...

Transaction values grew by 16% in current terms in 2024 to UAH282 billion. Cards in circulation increased by 7% in 2024 to a total of 43 million. Transaction value is set to increase at a current ...

The EU has issued fines of €200m to Meta and €500m to Apple for breaches of the Digital Markets Act, the first application of new rules that come amid escalating political tensions between Europe and ...

Google, currently embroiled in several major antitrust cases, will be even quieter about its cookie alternatives, according to a new announcement; it looks like cookies are here to stay for the ...