Some of the plans are already in motion. In Starbucks cafes, he’s dropped menu items. He’s created delineation between “to-go ...

With its 'Back to Starbucks' strategy, Starbucks is testing new store designs and refining its menu. It's also adding more ...

Over the last few quarters, Starbucks has struggled with continuous sales declines and slower store traffic. This seems to be ...

Starbucks CEO Brian Niccol said during a shareholder meeting that the company will continue to focus on diversity efforts, ...

Starbucks CEO Brian Niccol said on Wednesday that diversity will continue to be “a key strength” of the coffee giant’s ...

Brian Niccol said the coffee chain’s turnaround hinges on greater accountability: “We own whether or not this place grows.” ...

The coffee chain’s CEO said investments in store experience are ramping up, but union members say the brand isn’t spending ...

A new Starbucks coffee shop and drive-thru has opened in Northampton County. The new location opened Friday at 6669 Sullivan ...

Starbucks’ CEO is making major changes to try to turn around the struggling coffee chain, and now he’s asking employees to ...

Starbucks CEO Brian Niccol reaffirmed during a shareholder meeting this week that the company will continue focusing on diversity, calling it a key part of the coffee giant’s strength.