The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

The rebranding follows a broader strategic realignment at WBD, which the company says has helped reverse streaming losses by ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and brand clarity.

Joanna Gaines recently launched her first solo show, MINI RENI, but viewers will still get a glimpse of her FIXER UPPER ...

The TV industry and buyers of commercial time were able to breathe a little easier going to their annual week of ...

Warner Bros. Discovery announced at the Upfront event on Wednesday (14) that the company’s streaming platform will revert to ...

For users on Netflix’s ad-supported tier, these AI-generated ads could appear mid-stream or during pause breaks, tailored to ...

THE new Harry Potter TV series will be filmed in a £1billion mini-town — complete with school and medical centre.  Producers ...

Analysts tell TheWrap why they believe the Charter-Cox deal will not have a major effect on how Hollywood carriage deals are ...

Fox had Derek Jeter, David Ortiz, Tom Brady, Michael Strahan and Josef Newgarden, while Amazon trotted out Jeff Fordon, ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...