For years, American Express has analyzed the more than $1 trillion in annual purchases taking place on its closed-loop network to better advise clients to formulate marketing programs. With the launch ...

American Express Global Business Travel (GBT) has split the chief marketing and strategy officer role to create separate CMO and chief product and strategy officer positions. Alisa Copeman, who joined ...

With a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers. By Hannah Rashbass 13 Sep 2024 6:55 ...

These thoughts came to my mind recently when I was talking to John Hayes, CMO at American Express, just prior to the launch of the new "Membership Effect" marketing campaign. The membership effect ...

American Express will target its marketing at Gen Z and the millennial generation in 2025, keeping the card company's focus on younger consumers, CEO Stephen Squeri said last week. It's a strategy ...

As part of our ongoing coverage of the American Express Travel U.S. Representative Network Conference, Travel Agent sat in on a presentation by Steve Ochs, vice president of marketing for American ...

American Express is converting billboards and bench ads into work stations for a new campaign plugging its business credit cards. The pop-up installations in New York City, Chicago, and Austin ...

AMEX will soon add a points collection element alongside instant rewards and the credit card firm plans to use the mobile app as a marketing channel for other activities because of the high levels ...

Two days after an management exodus shook Twitter, the social network named an American Express executive as its new marketing chief. CEO Jack Dorsey tweeted to confirm Leslie Berland’s ...