American Express Global Business Travel (GBT) has split the chief marketing and strategy officer role to create separate CMO and chief product and strategy officer positions. Alisa Copeman, who joined ...

With a focus on storytelling and alignment across the business, Amex Global Business Travel has evolved its marketing strategy for a new generation of travellers. By Hannah Rashbass 13 Sep 2024 6:55 ...

American Express will target its marketing at Gen Z and the millennial generation in 2025, keeping the card company's focus on younger consumers, CEO Stephen Squeri said last week. It's a strategy ...

For years, American Express has analyzed the more than $1 trillion in annual purchases taking place on its closed-loop network to better advise clients to formulate marketing programs. With the launch ...

American Express is converting billboards and bench ads into work stations for a new campaign plugging its business credit cards. The pop-up installations in New York City, Chicago, and Austin ...

John Stewart July 19, 2024 Acquiring, Competitive Strategies, Credit Cards, E-Commerce, Issuing/Originating, Marketing, Mobile Commerce, Point-of-sale, Transaction Processing At more than $16 billion, ...

Dublin, Jan. 24, 2024 (GLOBE NEWSWIRE) -- The "American Express (Amex) - Digital transformation strategies" company profile has been added to ResearchAndMarkets.com's offering.This report provides ...

Is the new American Express White Gold Card a marketing misstep? In this video, we delve into the growing backlash surrounding the latest AMEX card design. Despite its shiny promotional ads, many ...

American Express is the latest brand to sponsor this year’s B2B Marketing Awards. The financial services company is the sponsor of the best event category. Speaking about the partnership, Andrew ...