Benjamin Hill travels the nation collecting stories about what makes Minor League Baseball unique. This excerpt from his ...

What do you think of when you think of Hutchinson? For Chandlerthinks, a Tennessee-based marketing and branding company the city hired to help with a branding initiative, the answer was “A ...

Super Bowl LIX will feature a logo created by a local New Orleans artist, a first for the NFL, and how that affects how much ...

When the Kansas City Chiefs and Philadelphia Eagles square off on Sunday, it'll mark the fourth straight season in which the colors of the Super Bowl logo happen to match at least one of the teams ...

The first-ever cereal mascot was created in the late 1800s, and it's not one of the brightly-colored mascots you're likely to ...

Car manufacturers are known to make changes to their branding, and the supercar company McLaren is no different. Here's how its logo has evolved over the years.