Super Bowl commercial trending ahead of Big Game. Will the spot join the list of Ad Meter winners for the brand?

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Yellow labs have taken starring or co-starring roles in recent years, including 2014’s “Puppy Love,” 2015’s “Lost Dog,” 2022 ...

In some years, the Super Bowl commercials are as memorable as the game itself. Here are the 10 best Super Bowl commercials of all time.

Or a dog seeking healthier food to live a long ... displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

A small-town bar in Monroe County makes an appearance in Budweiser’s Super Bowl commercial. However, the bar and town knew nothing about it until an eagle-eyed patron recognized the familiar spot ...

The loss of a (wo)man’s best friend is devastating. Fortunately, Kelly Ripa has the support of Mark Consuelos as they ...