Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

A day after the Chiefs and Eagles clinched the AFC and NFC championships, sending them to New Orleans for Super Bowl LIX, St.

A supporting actor among the Budweiser Clydesdales becomes a star in the beer brand's new Super Bowl commercial. In the TV ...

A supporting actor among the Budweiser Clydesdales becomes ... in some of the most iconic Super Bowl commercials of all including the "Puppy Love" commercial from 2014. That 2014 ad is the ...

Budweiser’s “Fetch” commercial in 2009 was another hilarious ... Another great spot was 2014’s “Puppy Love,” highlighting the bond between an adorable yellow lab puppy and a 6-foot ...

Super Bowl commercials were all the rage in 2015 too, and you'll remember some of these all-time Ad Meter greats from the ...