GREENSBORO — West Rowan and Appalachian State graduate Doug Rice was honored at Monday’s National Sports Media Association ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

I see a ton of fans on our social media begging for more post-race,” Dale Earnhardt Jr. The post Dale Jr. Proven Right as ...

NASCAR’s decision to stream the 2025 Coca-Cola 600 exclusively on Amazon Prime Video has sparked frustration among a core ...

The ratings from Saturday night's Quaker State 400 at EchoPark Speedway (formerly Atlanta Motor Speedway) were revealed on ...

. @PrimeVideo got 2.10 million viewers for Sunday's @NASCAR race in Mexico City. ➡️ That included the youngest audience yet ...

NASCAR on Prime Video introduced the burn bar for its Cup Series broadcast, providing better insight into the fuel strategy of different teams.

Prime's debut NASCAR broadcasts — the Cup Series' first with a streaming service — were well received by the sport's fans and ...

Signed in late 2023, NASCAR's new media rights deal, worth a reported $7.7 billion over seven years, marked a seismic shift. For the first time, streaming giant Amazon Prime Video was given exclusive ...

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement though that has eluded networks and viewers for years. Until ...

NASCAR fans praise Amazon Prime’s race coverage, noting the broadcasters have outshined rivals like Fox and NBC.

It will be the third of five straight NASCAR races to air only on Prime, following the Coca-Cola 600 May 25 and the NASCAR Cup Series race at Nashville Superspeedway on June 1.