Lawyers at A&O Shearman discuss six clauses typically found in brand licenses and identify the main points to consider ...

In a phenomenon called “genericide”, a company’s trademark can become so popular that it turns into a generic term for a ...

Think, for example, of the stratospherically successful ... As we argue in our recent paper Her brand has shown strong ...

For example, for Christmas 2024 ... If you have kids, or you simply love branded items, Costco has several options for ...

Super-spy James Bond is a prime example of 'regressive nostalgia', highlighting how certain consumer groups cling to idealized past versions of brands and resist attempts to move with the times ...

A short time later, the billionaire helped Donald Trump win a second term in the White House. He hasn’t left Trump’s side ...

Take, for example, the motorcycle airbag, which has come a long way from the 1994 beach vacation where Lino Dainese tried an ...

Jeff Johnson’s life is full of creativity and zest: He runs his own Minneapolis design firm, turns a mean polka and once starred in a Norwegian realty TV series. And he’s decided that a memorial to ...

Examples include exenatide and lixisenatide. Ozempic: Novo Nordisk’s name-brand version of injectable semaglutide ... and ...

Rocky Brands, Inc.'s Q3 earnings show issues with lower margins, but potential for a speculative buy based on projected ...

If you're looking to upgrade your chair, there's no better time than Black Friday. Secretlab sale events only come around a ...

Super-spy James Bond is a prime example of ‘regressive nostalgia’ highlighting how certain consumer groups cling to idealised past versions of brands and resist attempts to move with the times ...