Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

The stars are out for Super Bowl LIX — especially in brands' big-budget ads. This year's commercials lean heavily on ...

The stars are out for Super Bowl LIX — especially in brands' big-budget ads. This year's commercials lean heavily on celebrities, humor and nostalgia to make an impression. Among the ads already ...

Pepsi got the right ones (baby!) when they cast Beyoncé, Britney Spears and Pink in a Gladiator-inspired commercial. While the brand spent lots of money to make it, the ad ended up never airing in the ...

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Doja Cat is determined to be featured in Taco Bell’s new campaign, even though the fast-food chain says it’s looking to make ...

It's almost time for Super Bowl LIX, which means big business and bigger celebrity appearances on screen during commercial ...

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super ...

It now costs $7 million to air a 30-second commercial during the Super Bowl. That doesn't include the fees of celebrity ...