Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

A regularly updated list of brand activations, parties, experiential campaigns, and events happening around Big Game weekend.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again. Veteran advertisers are using tried-and-true tactics ...

Since the start of the current millennium, companies have been continuously upping their advertising game during the Super ...

Another round of commercials is coming with Super Bowl LIX between the Kansas City Chiefs and Philadelphia Eagles on the horizon. If they're fortunate, some of this year's ads might even crack the top ...

Doja Cat is determined to be featured in Taco Bell’s new campaign, even though the fast-food chain says it’s looking to make ...

It's almost time for Super Bowl LIX, which means big business and bigger celebrity appearances on screen during commercial ...

Get ready for an onslaught of ads full of celebrities, cute animals and snack brands during breaks in the action at Super ...

It now costs $7 million to air a 30-second commercial during the Super Bowl. That doesn't include the fees of celebrity ...

Coke had been a mainstay of Costco food courts for decades, but Costco switched to Pepsi in 2013. “It’s a big shift,” a Costco executive said in 2013 when the company made the change.

Coca-Cola lovers for more than a decade were forced to wash down their $1.50 hot dogs at Costco’s food courts with Pepsi. But Costco plans to bring back Coca-Coca at its food court soda fountains this ...