If you’re already fed up with the amount of ads you see on the Amazon Prime Video streaming service, there could be a reason. Amazon has quietly begun running twice as many ads between movies and TV ...

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a ...

It signals Netflix’s deeper push into immersive advertising, similar to the strategy adopted by YouTube and Amazon Prime ... a user pauses any streaming video. These advertisements will be ...

Shradha Agarwal, co-founder and CEO of a digital marketing agency—Grapes, believes Prime Video's new strategy will segment its user base into those willing to watch ads for continued access at ...

Starting June 17, Amazon Prime Video will roll out ... of a broader push to expand its ad-supported streaming model. The move mirrors Amazon’s global strategy, which began rolling out in the ...