Starbucks (SBUX) is stirring the pot with its new health-centric "Starting 5" initiative, targeting health-conscious consumers by weaving protein-rich and gluten-free options into its menu. The launch ...

True transformation means tending a constant campfire. It means building and sustaining momentum, not relying on occasional big fireworks. Because staying on top means never standing still. The ...

Starbucks Corp. sales and profit fell more than anticipated, signaling that a plan to revive growth by speeding up service and making cafes more welcoming has yet to bear fruit.

Wall Street believes in Brian Niccol's turnaround plan, pointing to an uptick in traffic, including from non-Starbucks ...

“In late Q4, we’ll introduce protein cold foam,” he said. “It taps into what has become one of our most popular modifiers, ...

As Starbucks promises a “wave of innovation” into next year, some analysts see opportunity, while others say the line of ...

Starbucks will soon offer protein cold foam and is exploring gluten free and protein-centric foods, CEO Brian Niccol said.

In March 2023, Starbucks customers received some devastating news: Their beloved raspberry syrup would be leaving menus ...

But while many analysts presented a bullish case for the company's turnaround, not all investors are sold on Niccol and his ...

This week, the Seattle-based chain started testing coconut-water-based beverages at five New York-area stores.

The head of Starbucks is downplaying the coffeehouse chain's latest sales slump as the company tries to get more customers ...

In an effort to revive flagging sales, coffee chain Starbucks Corp. on Tuesday promised a "wave of innovation" into next year, including protein cold foam, a refreshed baked-goods selection, a test of ...