The AIDA advertising framework for ensuring ad effectiveness can be applied to the $8 million television commercials that ...

The Philadelphia Eagles have one of the most unstoppable plays in football, a play that teams have tried to get banned in the ...

There are massive corporate logos beamed in light on the side of downtown skyscrapers. Banners flap in the wind above makeshift stages and outdoor party areas. Music blares around a corner of packed ...

SportsLine's model has simulated Chiefs vs. Eagles 10,000 times and revealed the 5 best Travis Kelce prop bets for Super Bowl ...

You might think the hottest seller in New Orleans for the Super Bowl would be a jersey, hat, or official gameday ...

Why is Andy Reid here? And why is he rocking a blue and white jacket with a BYU logo on it? Those questions swept through ...

NEW ORLEANS (AP) — Artist Tahj “Queen Tahj” Williams rarely cruises through downtown New Orleans, but recently she did, ...

Who has performed at halftime more than once? Who had the most cringe-worthy performance? Who was bumped from halftime to postgame? Find out here before your Super Bowl party.

Brady, often deemed the greatest football player ever, quarterbacked Kraft’s Patriots for nearly all of his career. He will be announcing Sunday’s game, held in New Orleans, between the two-time ...

Super Bowl LIX will be played in New Orleans on Sunday at the Superdome. It is the 11th time the NFL’s marquee game has been ...

As New Orleans gears up to host Super Bowl LIX, the search engine used the opportunity to celebrate one of Louisiana's favorite food staples: gumbo. "With all eyes on Louisiana this month, it's the ...

Whether it's the football game, the commercials or the enticing halftime show performance, millions of Americans will stay up ...