Advertisers pay a fortune for a commercial during the annual NFL Super Bowl. These adverts did not return that investment.

What makes something a flop? Not the kind of flop that Kansas City Chiefs quarterback Patrick Mahomes is prone to do, but a ...

Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available ...

A re you ready for some commercials?! For those not into the actual sport of football, there are always the commercials that companies put big marketing dollars into for their pro ...

Thanks in part to LL Cool J ‘s “Mama Said Knock You Out,” Pfizer’s new Super Bowl commercial will leave viewers feeling hyped ...

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

The DunKings are back after debuting during last year’s Super Bowl. This year, Ben Affleck and Casey Affleck enlist the help ...

From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

Ad Age asked its Diversity Council which Big Game spots, past and present, stood out for diverse representation and inclusive storytelling.