According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

Here are some of our favourite winter beauty trends for 2025. They're the beauty looks we've been seeing again and again.

From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

As a result of the hashtag ban, if you search for 'SkinnyTok', the only outcome will be a notification encouraging users to ...

In a world overflowing with products, it’s easy to see the appeal. But is the caveman skin approach actually effective?

As women around the world continue to share their complex, multi-step bedtime beauty regimes, Olivia Petter asks what this ...

The foxtail hair trend has been all over our FYPs, and it's predicted to be a huge summer hair trend. We asked experts how to ...

Now, butter yellow is extending its reign into footwear, too. Getting in on all the buttery hype, Swiss sneaker brand On just ...

The cofounder revealed how the brand navigates platform-specific content and addressed the "Sephora kids" phenomenon at WWD ...

There’s just something about pale pink nail polish paired with clean, short, neatly-trimmed nails that gives me so much ...