From full-glam looks being all the rage in 2016 to people embracing a soft, subtle beat in 2025, the beauty industry is ...

According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

But I recently started noticing an onslaught of red hair content on my FYP. I adore being a redhead because I naturally ...

If you've been scrolling and you're like "I want guava final boss, baby," then you've come to the right spot. Ellis ...

After detailing her plastic surgery, Kylie Jenner has shared another beauty secret with fans. On Wednesday, June 4, the mom ...

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

School's out and many kids are (for better or for worse) spending their free time online—trying popular trends and starting new ones of their own. As such, lately, my TikTok "For You" page has been ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...