You can trace the word “kawaii” all the way back to the start of the 11th century, when an early form of it, “kawayushi,” which at the time translated more to “having pitiable qualities ...

Operated by Maisendo, a company founded as a "sensu" folding fan store in 1968, Gion Maicoto boasts a sensu-shaped cookie called “Kyo no Sensu Chocolat” as one of its popular offerings.