Wimbledon champion Jannik Sinner has rehired Umberto Ferrara as his fitness coach nearly a year after firing him for his role in the top-ranked player’s doping case. The move comes ...

Mia Zelu, who appeared at Wimbledon and gained fans, media coverage, and even marriage proposals, is actually an AI-generated influencer.

Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the ...

But the ‘model’ whose social media persona became an internet sensation at the championships was actually created by AI.

The 'model' whose social media persona became an internet sensation at the championships was actually created by AI.

Spiked Online Editor Tom Slater discusses how the internet was fooled by an artificially created Instagram model at Wimbledon.

Fake people are stealing the spotlight on social media, but could this clear the way for traditional shooting?

Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet. Mia Zelu, ...

As always, British band Coldplay rocked the crowd in Boston, Massachusetts. But this time, it was a software company CEO who ...

Mia’s brunette AI sister, Ana Zelu, has even more followers on Instagram than she does: 266,000. But Ana has been around ...