The company, founded by billionaire Jeff Bezos, said that faster service for millions more Americans would change "daily life for rural customers."

Amazon.com is bringing its Same-Day and Next-Day Delivery to more communities in the U.S., extending the service to thousands of smaller towns and cities across the country.

The tradition of Amazon Prime Day started a decade ago with the inaugural event held on July 15, 2015 to coincide with Amazon's 20th anniversary. Since then, it has expanded to include more days, more countries and more fanfare — offering deals on everything from vacuum cleaners to dresses to AirPod Pro earbuds.