American Eagle is standing by its controversial ad campaign featuring Sydney Sweeney, which includes various commercials with the tagline: “Sydney Sweeney Has Great Jeans.” The campaign creates a pun around “great genes,

American Eagle's ad campaign with actor Sydney Sweeney has sparked a debate about beauty standards. The retailer responds to the controversy.

Most of the controversy focused on videos that used the word “genes” instead of “jeans” when discussing the blonde-haired, blue-eyed actor.