Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront.

For the second year in a row, this free Milwaukee festival invites people to make the most of winter weather at two Milwaukee ...

But the boat ran out of gas and landed along the shore between McKinley Marina and Bradford Beach on Oct. 12, nearly three months ago. It is now lodged in an ever-growing sheet of solid ice.

PEOPLE RUNNING INTO FRIGID LAKE MICHIGAN AT MILWAUKEE’S BRADFORD BEACH. THAT’S ALSO WHERE WE FIND 12 NEWS HANNAH HILYARD TONIGHT. HANNAH A LITTLE BIT OF A SILVER LINING, IF YOU WILL.

"41st consecutive." Niemon, who was jumping with thousands of others at Bradford Beach Thursday, says it's not a Polar Bear Plunge unless he goes all the way under water. "That's what counts.

A new era dawns for Wrightsville Beach Magazine according to its longtime publisher. Pat Bradford is turning over the reins of the decades-old monthly publication to Justin Williams, CEO and publisher ...

FARMINGTON HILLS — Wayne County Parks Director Alicia Bradford is facing felony charges along with her husband, Larry Bradford, after a New Year's Eve incident that police said started over an ...

New Year’s Day is all about fresh starts, and Milwaukee’s own Bradford Beach Polar Plunge offers a daring and invigorating ...