Hundreds of people celebrated the new year by taking the Polar Plunge at Bradford Beach on Milwaukee's lakefront. CFPB sues Capital One for 'cheating' customers out of over $2 billion in interest ...

But the boat ran out of gas and landed along the shore between McKinley Marina and Bradford Beach on Oct. 12, nearly three months ago. It is now lodged in an ever-growing sheet of solid ice.

For the second year in a row, this free Milwaukee festival invites people to make the most of winter weather at two Milwaukee ...

New Year’s Day is all about fresh starts, and Milwaukee’s own Bradford Beach Polar Plunge offers a daring and invigorating ...

PEOPLE RUNNING INTO FRIGID LAKE MICHIGAN AT MILWAUKEE’S BRADFORD BEACH. THAT’S ALSO WHERE WE FIND 12 NEWS HANNAH HILYARD TONIGHT. HANNAH A LITTLE BIT OF A SILVER LINING, IF YOU WILL.

Along with beach volleyball, Bradford Beach is also a prime birding hot spot – more than 200 species have been spotted here. There's also a free beach wheelchair checkout, as well as a permanent ...

A new era dawns for Wrightsville Beach Magazine according to its longtime publisher. Pat Bradford is turning over the reins of the decades-old monthly publication to Justin Williams, CEO and publisher ...

Hundreds of people took the Polar Plunge at Milwaukee's Bradford Beach on New Year's Day. The air temperature was expected to be in the upper 20s, while the surface water temperature was around 40 ...