The Starbucks CEO detailed his “Back to Starbucks” plan to 14,000 cheering leaders of the coffee shop giant in Las Vegas this ...

Schultz said he did a "cartwheel in my living room" when he heard Niccol's turnaround plan for the coffee chain.

The influential former chief says doubters of the coffee chain’s comeback plan will be proven wrong.

Brian Niccol vowed to further align the company's menu with the administration's health goals, RFK Jr. said in an online post ...

The coffee giant doesn’t plan to raise prices at least until fall as it works to lure back once-loyal customers.

Starbucks founder Howard Schultz endorsed CEO Brian Niccol’s “Back to Starbucks” strategy, introduced in September 2024.

Starbucks CEO Brian Niccol pitched his turnaround strategy to store managers at the company’s Leadership Experience in Las ...

Former Starbucks CEO Howard Schultz made a surprise appearance at the company’s Leadership Experience in Las Vegas.

Leader Brian Niccol took over as CEO in September with a plan to return the chain to its coffeehouse roots, focusing on the in-store experience.

Analysts said CEO Brian Niccol's turnaround plan holds promise because Niccol has successfully led prior strategic initiatives.

Starbucks is in a slump after a year of declining sales, boycotts, and executive turnover. Now, they’ve hired former Chipotle CEO Brian Niccol to turn the tide by investing in the company’s ...

US Health Secretary Robert F. Kennedy Jr. said Wednesday that Starbucks CEO Brian Niccol has pledged to "further MAHA" the ...