Mahendra Singh Dhoni is not the first sportsman to take this initiative. Michael Jordan had capitalised on his 'Jumpman' logo, and Cristiano Ronaldo set his business empire based on his nickname 'CR7' ...

Atishay Jain is a sports aficionado and an avid follower of the NBA and WNBA, with a deep admiration for LeBron James and Cristiano Ronaldo. Currently, he serves as an Assistant Content Manager with ...

Such developments are common with influential celebrities who prefer to have a tag associated to their brand. Cristiano Ronaldo (CR7) and Usain Bolt (Lightning Bolt pose) and Michael Jordan (Air ...