Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Streaming platform Max is reverting to its former name, HBO Max, announced Warner Bros. Discovery. This decision aims to ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery announced the comeback of its former name, HBO Max, earlier on Wednesday. The rebranding will ...

In its latest rebrand, HBO has brought back the 'HBO Max' name, and leaned into the chaos by poking fun at itself online.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Warner Bros. Discovery knew the announcement that it was restoring “HBO” to the name of its Max streamer would elicit ...

Warner Bros. Discovery will revert the name of its streaming service to the original HBO Max, which says a lot about how much ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max.

Max will officially become HBO Max again this summer, Warner Bros. Discovery announced during its 2025 upfronts.