A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

Discovery beat a resolute retreat yesterday from the controversial decision to cut “HBO” from the name of the HBO Max ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...

We’re not quite there yet, but it sure feels imminent.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Warner Bros. Discovery CEO David Zaslav, at right, with Jodie Foster at the HBO and Max post-Emmy reception in September 2024. Tommaso Boddi/Variety Warner Bros. Discovery CEO David Zaslav ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...