A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner Bros. Discovery has decided to reverse course. Max — the unloved mononymous identity, too cool or too anxious to acknowledge its origins — is HBO Max once more .

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any mistake was made.