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News

Beauty, Hailey Bieber and Rhode

USA TODAY · 5d
Hailey Bieber’s Rhode brand sold to e.l.f. Beauty in $1 billion deal targeting Gen Z
The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass market customers.
Business Wire · 5d
e.l.f. Beauty Announces Definitive Agreement to Acquire rhode in $1 Billion Deal
Beauty (NYSE: ELF) signed a definitive agreement to acquire rhode, a fast-growing, multi-category lifestyle beauty brand founded by Hailey Bieber
The New York Times · 4d
Rhode, Hailey Bieber’s Beauty Brand, Sells in Billion-Dollar Deal
E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million contingent on future growth.
4don MSN
$18 lip gloss and 'glazed donut' skin: How Rhode made its mark on the beauty world in 3 years
Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...
5d
Rhode to Be Acquired by Elf Beauty for $1 Billion
Hailey Bieber ’s beauty and skin-care brand Rhode has been acquired for $1 billion by Elf Beauty, pending approvals, marking ...
4don MSN
e.l.f. Beauty (ELF) Buys rhode for $1 billion, Eyes Premium Market Growth
On Wednesday, May 28, e.l.f. Beauty Inc. (NYSE:ELF) announced the acquisition of makeup and skincare brand rhode for ...

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