Lotus's Theory 1 concept promises electric sports cars worthy of the legendary British brand at last. Here's how it ticks the right boxes.

The ability to fire sound directly to the occupant of each seat means Lotus can add to the sensation of speed with a bespoke soundtrack, act as a noise-cancelling system on more mundane journeys, or to simply allow each passenger to experience individual media without sound clash.

Theory 1 features Lotus’ new “Lotuswear” interior that promises an immersive and personalized driving experience. It adapts physically to the driver and passengers, making seats more comfortable and communicating with lights and haptic feedback that can tell you when to make a turn, for example.

The wraps are off a radical new electric concept car from Lotus, designed to showcase the ‘future of intelligent performance vehicles’. The Lotus Theory 1 demonstrates the British company’s new design manifesto – and reveals new technological innovations.

Lotus has released a new concept car which aims to act as a showcase for the brand’s new design direction.The Theory 1 incorporates a three-seater setup, with the driver occupying a central position in the vehicle with a passenger on each side behind.

One of the many side effects of the growing visibilty of electric vehicles is a parade of intriguing-looking concept EVs. Genesis is particularly notable for this, but they aren’t alone — with Lotus banking on electric cars for its own future,

If you glance at the new Lotus Theory 1 concept from the side, you could almost mistake it for an old-school, wedge-shaped supercar from the British brand’s James Bond era, but its uniqueness becomes apparent as you orbit the design.