Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday.

Justin Bieber is celebrating the news that his wife, Hailey Bieber, just sold her beauty brand, rhode, to e.l.f. cosmetics!

Justin Bieber and Hailey Bieber, who wed in 2018, have both built lucrative respective careers. Here's everything to know ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

A press release announced that e.l.f. Beauty acquired rhode in a $1 billion deal, in which Bieber will serve as rhode's Chief ...

Following backlash for his reaction to her Vogue cover, Justin took a different, far more muted approach to honoring his wife ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty ...

It’s a serum formula with a milky texture. Rhode’s innovative Glazing Milk is a must-have for skincare fanatics. Retailing ...

Urban Outfitters just added a ton of new items to its clearance bin, including Fila’s collaboration with Hailey Bieber. The ...

Rhode, a skincare brand founded by model Hailey Bieber was acquired by e.l.f. Beauty. She isn’t the only celebrity ...

E.l.f. Beauty announced Wednesday it will acquire Hailey Bieber's three-year-old beauty company Rhode for $1 billion.