The deal shocked much of the cosmetics world — but when you look at Bieber's powerful convergence of influence, it makes ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap ...

Forget about the lipstick index – it’s all about the lip gloss index in 2025. It’s something that nepo baby and influencer ...

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a ...

ELF has made a billion dollar bet. Supplied.

Oakland-based cosmetic company e.l.f. Beauty announces $1 billion acquisition deal. The company is acquiring Hailey Bieber's skincare brand, Rhode. OAKLAND, Calif. - Oakland-based cosmetics giant ...

Model Hailey Bieber's makeup and skincare brand, Rhode, is being snapped up by Elf Beauty for about US$1bil, giving the ...

In a statement on Wednesday, Elf said it would pay $800 million to the shareholders of Rhode in a cash and stocks combination. Hailey Bieber will continue in her role at Rhode.

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

Mass-market cosmetics company E.L.F. Beauty, known for its internet-viral dupes and affordability, has acquired American model Hailey Bieber’s Rhode skin-care brand in a $1 billion deal, the company ...

Beauty is buying Haley Bieber’s makeup brand, Rhode, for $1 billion. Founded in 2022, Bieber’s brand racked up $212 million in net sales in its last fiscal year.