Endurance swimmer Lewis Pugh is braving a great white shark hotspot on the 50th anniversary of the movie Jaws to highlight the importance of protecting the species. Pugh, from Plymouth, Devon, began his 60-mile (901km) 12-day swim around Martha's Vineyard,

Lewis Pugh swims in great whites ‘hotspot’ for shark protection as Jaws turns 50 - The British endurance swimmer says ‘I’m frightened of sharks but I’m really frightened of a world without sharks’ ahead of his latest swim.

The campaign kicks off a global, three-year effort by the Lewis Pugh Foundation to reach over a billion people with science, education, and ocean advocacy. At its heart is the 30×30 initiative: to protect 30% of the world’s oceans by 2030. It’s ambitious. It’s urgent. It’s non-negotiable.