OpenAI Enters Super Bowl 59

Why OpenAI Didn’t Use AI To Make Its Super Bowl Ad About AI
OpenAI just dropped a slick $14-million Super Bowl ad extolling the virtues of AI tech—but none of the content was made by AI. Here's why.
Inside OpenAI’s $14 million Super Bowl debut
The campaign arrives at what OpenAI sees as a pivotal moment. “We’re at the dawn of the intelligence age and you can participate today,” Rouch says, a reference to CEO Sam Altman’s recent blog. “This is potentially the most powerful tool that we’ve ever created, and it’s in your pocket right now.”
Super Bowl AI ads—how OpenAI, Google and Meta commercials performed
Intelligent products were on full display during the game, but they all took different approaches in marketing.
OpenAI compares ChatGPT to humankind's greatest inventions in its first-ever Super Bowl ad
OpenAI aired its first Super Bowl ad, a $14 million spot linking ChatGPT to history's biggest innovations such as the wheel and the internet.
OpenAI’s Super Bowl commercial suggests new marketing strategy
Tech company, OpenAI will introduce its first TV advertising ad on Sunday during the 59th Super Bowl.The Latest Tech News, Delivered to Your Inbox
OpenAI Celebrates Inventions and Scientific Advances in Super Bowl Debut
OpenAI, the artificial intelligence company behind ChatGPT, made a big splash during the Super Bowl by airing its first ad since launching in 2015. Its big game commercial featured hundreds of black dots,
Super Bowl Ad From OpenAI Will Be The Company’s 1st TV Spot
OpenAI will air a pricey Super Bowl ad on Sunday, according to a Wall Street Journal article on Feb. 5. The ad will be the buzzy Silicon Valley company’s first TV spot.
OpenAI Just Pulled off the Biggest Super Bowl Upset of All
It’s easy to see why OpenAI wants people to take it seriously. It just pledged to raise and spend $500 billion building out infrastructure meant to hopefully usher in an era of
OpenAI’s ChatGPT Super Bowl commercial was created entirely by humans, and maybe we don't have to fear AI after all
OpenAI's first ever Super Bowl commercial aired during Super Bowl LIX's first half The ad showcases human innovation throughout the course of history in pointillism animation style The ad cost roughly $14 million – and it was made entirely by humans OpenAI revealed its first-ever Super Bowl commercial last night during Super Bowl LIX,
OpenAI Super Bowl commercial 2025: 'The Intelligence Age'
OpenAI made its Super Bowl commercial debut with a 60-second ad touting the supposed promise of artificial intelligence. Best Super Bowl commercials of all time:Look back at USA T
Super Bowl 2025 commercials: AI, humor, more - what worked, what didn’t
Fans missed out on two TV-watching events Sunday: Instead of a close game, Super Bowl 59 was a blowout. And the usual drawing card of commercials turned out to be a bit of a dud. Sure there were a few cute ads,
AI took over the Super Bowl — one ad stood out from the rest
OpenAI's ChatGPT received its first Super Bowl commercial on Sunday. Called "The Intelligence Age," the minute-long ad went ...
OpenAI’s Super Bowl ad vs. Perplexity’s Cybertruck activation—how the AI startups are competing at the Big Game
OpenAI and Perplexity will duke it out at a Super Bowl in which AI will play a bigger role than ever. AI will be heavily ...
Super Bowl Ad Results: AI Can’t Compete With Sentimental Stories
Americana and famous faces won the game inside the game, with a solid showing for pharma brands looking to polish their ...
OpenAI set to make first ad foray with Super Bowl spot, Wall Street Journal reports
ChatGPT maker OpenAI is expected to air its first TV commercial during Sunday's Super Bowl, the Wall Street Journal reported ...
AI-driven ads take the field during the 2025 Super Bowl
We’ve officially experienced an AI Super Bowl, people. As everyone tuned in to watch the annual championship game, the biggest buzz wasn’t just about the As everyone tuned in to watch the Super Bowl, ...
Decoding OpenAI’s Super Bowl ad and Sam Altman’s grandiose blog post
Critics of OpenAI would say it's more empty hype designed to continue placating OpenAI's big-pocketed investors.
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Super Bowl Instant Replay: OpenAI Offers a Pithy, Pointillist Chronicle of Human Ingenuity
For a company that has creative professionals fearing for their livelihood, OpenAI sure makes a compelling ad. The company ...
Super Bowl updates—OpenAI is in, Ram twists a child’s tale and DoorDash does girl math
Ad Age is counting down to Super Bowl LIX. In the days leading up to the game, which will air on Fox on Feb. 9, Ad Age will ...