News

Hailey Bieber launched her skincare brand Rhode in 2022. Just three years later, it's been acquired by ELF Beauty for a billion dollars.
Hailey Bieber's Rhode just launched the Glazing Mist, a superfine spray meant to deliver instant skin-plumping hydration.
Hailey Bieber shared her thoughts on Rhode's $1 billion sale to e.l.f. Beauty and her plans as Chief Creative Officer and ...
I've tried every single one of Hailey Bieber's Rhode products, and these are my all-time favorites If you’re up on beauty ...
Spotted on the streets of NYC: one beauty editor cooling down with the new @rhode glazing mist. It may be too hot to function ...
The growth-at-all-costs era is over, as investors home in on performance-first brands with long-term potential.
An editor-curated roundup of June 2025's best beauty product launches — including Rhode's Glazing Mist, Tatcha's Dewy Milk ...
Hailey Bieber sold her Rhode beauty brand to e.l.f. Beauty for $1 billion — see how much she earned and her new role as Chief ...
e.l.f. Beauty has agreed to pay Rhode $800 million at the time of sale, but could fork out another $200 million dependent on its three-year growth, according to The Wall Street Journal.
Forbes counts fewer than 30 billionaires and centimillionaires in the U.S and Europe who have made a large chunk of their ...
A source tells PEOPLE that Hailey Bieber is 'incredibly excited' after her brand, rhode, inked a $1 billion deal with e.l.f.
It's safe to say the May 28 news that e.l.f. Beauty is acquiring Hailey Bieber's brand Rhode for $1 billion rattled the beauty world. Whether you're a Rhode loyalist or someone who merely has a ...