With the programmatic curation trend, a large share of budgets has consolidated around deal IDs. This is a problem because ...

Last year, the IAB Tech Lab announced its new “Ad Format Hero” initiative to standardize emerging CTV ad formats.

Although furniture brand James & James was hitting its own aggressive revenue targets while primarily spending on search and ...

The grass is always greener on the other side of the fence; AI scraped around and now they’re finding out; expect better ad ...

Meta introduced a set of new features Wednesday that gives advertisers more granular metrics for how they value traffic and ...

The IAB Tech Lab’s new Ad Format Hero initiative, which aims to coalesce the industry around the CTV formats that advertisers ...

Spanish airline Iberia has gone fully self-serve by adopting Flight Control, which provides real-time data and improved ad ...

Classify is entering a crowded space of AI-powered contextual curation and sentiment analysis offerings. But it's already ...

As AI agents begin to mediate everything from search to purchase, marketers need to confront the reality that they must treat ...

Programmatic promised clarity: automation, efficiency and measurable outcomes. What we got instead is complexity dressed up ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Google’s reluctant return to IP addresses could reflect concern about AppLovin’s growing ad revenue and its use of IPs to ...